How to start an etsy shop in 5 simple steps Etsy Shop for Beginners Step by Step Walk-Through

Created on 6 June, 2023 β€’ 228 views β€’ 8 minutes read

how to start an etsy shop in 2023 and the best etsy SEO optimization tips to effectively sell and succeed as an etsy seller.

If you're feeling overwhelmed about starting your own Etsy shop, don't worry, I've got you covered. In this article, I'll be breaking down the process into five simple steps, from deciding what to sell on Etsy to launching your shop.

So whether you're interested in selling handmade products, digital products, print-on-demand products, or vintage products, I'll guide you through the process of establishing your business, opening your shop, and doing product and trend research. Plus, I'll share some tips on branding and legal steps you need to consider. So let's get started!

Key Takeaways

  • Starting an Etsy shop can seem overwhelming, but breaking it down into five simple steps can make it easier.
  • To get started, you need to decide what to sell on Etsy, establish your business, open your shop, and do product and trend research.
  • Building your brand and ensuring you have the legal steps in place are also important considerations.

Step 1: Decide What to Sell on Etsy

As a beginner, one of the first steps to opening an Etsy shop is deciding what to sell. Etsy allows four categories of products: handmade products, digital products, print-on-demand products, and vintage products. It is important to note that Etsy has a strict no-reselling policy for manufactured items.

Choosing a Category

To get started, choose one of the four categories that best fits your passions, interests, and what you think would sell best on the platform. It is recommended to niche down as much as possible and become known as the specialist and expert in one specific thing.

Niching Down

Niching down means getting specific with the type of products you want to offer. For example, instead of selling jewelry, you could sell handmade beaded bracelets. This will help you stand out and attract a specific audience interested in that particular type of product. When deciding on a category, think about what you are passionate about, what you are interested in, and what you can create the best. It can be hard to get specific, but it is important to pick one category to start with. You can always open additional shops in the future.

In summary, choosing what to sell on Etsy is the first step in opening an Etsy shop. Pick a category that best fits your passions and interests, and niche down to become known as the specialist and expert in one specific thing.

Step 2: Establish Your Business

Choosing a Business Name

The first step in establishing your business is to decide on a business name. This is an exciting step and you want to choose a name that is easy to remember and makes sense with the type of products or niche you will be selling in. Make sure to check for the availability of the domain name and social media handles to ensure that another business does not already take the name.


Deciding on your branding is an important part of establishing your business. This includes your logo, brand colors, and any fonts that you want to use specifically in your marketing promotions and branding across the board. It is important to think about the overall vibe or feel you want your brand to have and what sort of aesthetic you want to give to your customers. This will help you create a specific vibe and aesthetic right from the beginning.

Marketing Materials

Think about any marketing materials you might need to prepare and have made ahead of time. This could be a business card, a pack-in flyer that you might be including in your packaging, or even fun things to up level your packagings like branded stickers or labels.

Legal Steps

To establish your business, you need to take care of the legal steps as well. Research and see which legal structure fits you the best, whether it be a sole proprietor or an LLC. You'll also need to look into possibly getting a federal EIN number as well as any state licenses or permits you might need to operate your business.

Tailor Brands

Thankfully, there are resources out there that provide more of an all-in-one solution for business owners who are just getting started with their business. One of these great resources is Taylor Brands. They can help you launch your business step by step with their customized business-building experience. They can help you create your logo, purchase your custom domain name, design your website, create a digital business card, and even put your logo on your own custom merch. You can literally look professional in a matter of minutes with no coding or design skills needed.

Step 3: Open Your Shop

Initial Setup

Once you have decided on the type of products you want to offer and have established your business, it's time to open your Etsy shop. The initial setup process is pretty simple. All you need to do is go to, click on "Open Your Shop," and answer a few rounds of questions to complete your initial setup.During this process, Etsy will ask you to create one listing, which you don't have to keep or use at all. You can just add one picture and provide the bare minimum of required information to complete this step. Once you're done with the initial setup, you can always deactivate or delete the listing and add your real listings later.

Customising Your Shop

After completing your initial setup, you can customize your shop by adding your profile picture, logo, banner, and filling in your about section with your shop story and any relevant information. You should also complete your policies, which include things like returns and exchanges, shipping, and payment methods. Etsy provides templates for each of these policies, which you can use and tweak to add or remove any information that doesn't apply to your shop.Customising your shop is crucial because it helps buyers understand your brand and what you have to offer. It's important to make sure your shop looks professional, is easy to navigate, and has all the necessary information. Once you have customized your shop, you're ready to move on to the next step of creating your products and doing product and trend research.

Step 4: Product and Trend Research

Trend and Product Research

To create a successful Etsy shop, it's important to do some research on the platform to understand what products are popular and what trends are on the rise. One way to do this is by searching for a keyword phrase that describes your product on Etsy and analyzing the top results. You can also use tools like Sales Samurai to figure out what people are searching for and what design elements are trending.

It's important to niche down and get specific about the style and design elements you want to incorporate into your products. This will help ensure that you're offering something that will be in demand and popular on the platform. By doing some research and understanding what's currently popular, you can create products that will stand out and attract customers.

Creating Your Product

Once you've done your research and have a clear understanding of what products and design elements are popular on Etsy, it's time to start creating your product. This may involve sourcing materials, designing a prototype, and testing your product to ensure that it meets your standards. write SEO optimised contents for your shop using

It's important to focus on quality and craftsmanship when creating your product. Etsy customers value handmade and unique items, so it's important to put in the time and effort to create something that stands out. You may also want to consider offering customization options to make your product even more unique and appealing to customers.

Overall, by doing some research and creating high-quality products, you can set yourself up for success on Etsy.

Step 5: Launch Your Shop

Congratulations, you've made it to the final step of launching your Etsy shop! Now that you have your shop set up and your products ready to sell, it's time to launch your shop and start making sales. Here are a few key things to keep in mind as you launch your shop:

Product Listings

The most important part of launching your shop is creating great product listings using a tool like etsygenerator. Your product listings should be clear, concise, and visually appealing. Make sure to include high-quality photos and detailed descriptions of each product. You should also use relevant keywords in your titles and tags to help your products show up in search results.

Pricing Your Products

When it comes to pricing your products, you want to make sure you're charging enough to cover your costs and make a profit, but not so much that you price yourself out of the market. Do some research to see what similar products are selling for on Etsy, and price your products accordingly.

Shipping and Handling

Shipping and handling can be a bit tricky, but it's important to get it right. Make sure to accurately calculate your shipping costs and include them in your product listings. You should also consider offering free shipping on orders over a certain amount to encourage customers to buy more.

Marketing Your Shop

Once your shop is up and running, it's time to start marketing it to potential customers. There are a variety of ways to market your shop, including social media, email marketing, and paid advertising. Choose the methods that work best for you and your business, and make sure to track your results so you can make adjustments as needed.

Pro Tips

Here are a few additional pro tips to help you launch your shop successfully:

  • Offer a discount code to customers who sign up for your email list
  • Use social media influencers to promote your products
  • Offer bundle deals to encourage customers to buy more
  • Participate in Etsy teams and forums to connect with other sellers and get advice

By following these five simple steps, you can successfully launch your Etsy shop and start making sales. Remember to stay focused, be patient, and always be willing to learn and adapt as you go. Good luck!